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Top tips for taking your charity fundraising online!

5/31/2021

Virtual fundraising

Looking to take your charity events virtual?

Virtual Events have seen a boom in popularity - and they’re here to stay. The idea of live streaming across the country is now totally normal, with even the least tech savvy being able to jump on and join in. 

But what if we could create a live streaming experience that was made for charities? That’s where GiveStar comes in! Our free to use platform is letting charities of all sizes engage audiences online and raise donations at the same time with built-in fundraising features.

Virtual Events are an exciting opportunity for your charity to raise more - and we’re here to help. Let’s get started!

What is the best format for my Virtual Event?

Video Conferencing


Great for smaller Community Events where audience members can see and interact with one another on screen. 

Live Streaming


Perfect for larger Special Events, this format allows your charity to reach an unlimited audience online. 

Our favourite ideas for Virtual Events

Need some inspiration? We’ve helped charities with a great range of virtual events (from tiny coffee mornings to celebrity appeals) and are happy to share some guidance on what has worked well. Here are just some of our favourite ideas for virtual events:

Comedy Nights


Stand-up comedy is a great way to engage with livestream fundraising because it’s a fun and engaging way to raise money for good. Simply ask for donations in exchange for tickets to maximise your stand up event.

👉 Stand-up Comedy gigs

👉 Lip-sync battles

👉 ‘Who’s line is it anyway?’

Carol Concert


Bring on on the festive cheer with a virtual carol service. Connect and be merry with your audience, no mater where they are in the world.



👉 Carol sing-alongs

👉 Festive Readings

👉 Leave a 'Christmas Gift'

Webinar / AGM


From TedTalks to podcasts and Q&A’s, livestreaming has made it possible to attend inspirational and motivational sessions from across the world. This is a great opportunity to engage with your community or share information about your charity in a virtual way. 

👉 TedTalks

👉 Q&A sessions

👉 Interviews from your charity

Light Up A Life


2020 has seen so many loved ones remembering in isolation. But we can help! With charity livestream, families can hold virtual vigils, remembrance days or commemorative services.

👉 Memorials, vigils, light up a life services

👉 Funeral/celebration of life services

👉 Family remembrance gatherings

Virtual Cook Along


It's time to don your apron and start cooking! Whether its a masterclass hosted by a professional or just a get together with some mates, a virtual cook along is always a good laugh.

👉 Bake sales

👉 Masterclass / Seminars

👉 Competitive eating

Gaming for Good


Widely considered the most popular form of livestream fundraising at the moment, with streamers like PewDiePie raising over $1.3m for good.

👉 Streaming marathons

👉 Gaming challenges

👉 Tournaments

Here's some of our top tips

Virtual Events don’t have to be daunting. Our team of charity experts are on hand to provide support and advice to charities of all sizes. From our experience helping charities fundraise, we have compiled a list of top tips for running a successful virtual event: 

Set up in advance


Set-up an event page and sell tickets in advance to give yourself the opportunity to run a dress rehearsal before the big night!

Consider pre-recorded content


Using pre-recorded content - for example, a video outlining your charity’s work - is great for engagement, and takes the stress out of a fully live event.

Remind your audience to donate!


This is an important one! During your event, schedule points where your charity appeals to the audience to contribute using our built-in donation buttons

Label your donation buttons


Let your audience know where their donation is going by adding a title and description to each donation button.

Add a fundraising target


Add a fundraising thermometer above your event to incentivise donors to make sure you reach your fundraising target. 

Don't forget Gift Aid!


Let your audience know that they can add Gift Aid to their donations so your charity can benefit from an extra 25% on every contribution.

Take your next charity event online!

Get in touch
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