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The latest fundraising trends 2022

8/29/2021

Virtual fundraising

TikTok and Social Media

Social media is a huge part of our everyday lives and is the biggest way to engage a younger demographic of fundraiser. These platforms enable users to become influencers with their own community of followers that regularly tune in to see their content and so engaging with social media and influencers is a key way to attract new audiences.

National Youth Theatre opened up their auditions using TikTok with the hashtag #NYTFindYourStage and the British Red Cross used TikTok to raise awareness for issues around vaccines and the refugee crisis and have since been rewarded as one of the first charities to receive an in-app donation badge on the platform.

There are two key ways that your charity can engage with social media platforms such as TikTok and Instagram:

  • Raise awareness for your charity through hashtags and your own account
  • Connect with communities, individuals and influencers for them to raise awareness for your charity through their accounts

Why not check out our latest blog posts below on how to maximise the latest social media trends in fundraising?

Gaming for Good 👾

Gaming for Good is not a new concept, since 2011 people have been raising money for goof through gaming and slowly over the last five years we have started to see more national charities investing in gaming campaigns, but 2022 is the year we see Gaming for Good solidify its place in the fundraising calendar.

Gaming offers a fun and inclusive way for people to raise money as an individual or a team for a good cause, and being virtual in nature, it means it's so much more accessible for people around the world to log on and take part.

Why Gaming for Good is great:

  • Engage new audiences
  • Offer an inclusive, virtual event

We offer free brainstorming sessions with our gaming experts to help you understand and launch your next gaming event, why not get in touch to speak to us today!

👟 Hybrid events 👟

During Covid we took our entire life online; from virtual drinks to virtual learning and working. Suddenly the concept of ‘virtual’ wasn’t one we needed to understand because we were living and breathing it every day, so the switch to virtual fundraising was more seamless than ever before. And people wanted to do good together.

Since then, as a society we have adapted to a new hybrid way of living: work in person, work in office and work at home, therefore as fundraisers we need to shift our fundraising strategy to match the new way of life and the trend of hybrid events (both in person + virtual offering events) is something we need to be focusing on. People want to raise in person with others and also from the comfort of their own home.

Why is a hybrid offering great:

  • People can take part regardless of location
  • Flexible to work around people's lives meaning greater uptake
  • It makes your event more inclusive and more accessible

Great examples of this:

  • Shelter - Walk for home, take part in person or at home
  • Royal Marsden - Banham Marsden March