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Bell and Company launch Power of 4 campaign


In aid of the NSPCC's Childline Services

Celebrating ChildLine's 35th birthday

Bell and Company are teaming up with NSPCC Northern Ireland for a repeat of their Power of Four campaign, which aims to raise £35,000 for Childline's 35th birthday.

Based on David Goggins “Can’t Hurt Me”, this gruelling challenge sees participants walk/run 4 miles, every 4 hours, right through the night for 48 hours, to cover a total of 48 miles. Now that's what I call a challenge! 

Over the past year, we've seen the pandemic taking its toll on the wellbeing of children and young people. Counselling sessions amongst under 11-year-olds are up by nearly a third (28%) and the ChildLine services have seen an 18% increase in sessions relating to emotional abuse.

That's why is challenge is so important. It costs £4 for every call on the ChildLine service, which means if the Power of 4 reaches it's target, we'll have raised enough money to take 8,750 calls from vulnerable children and young adults.

We want to make sure Childline is still here for all children who need support over the next 35 years and more!

What's the challenge?

Walk/Run 4 miles


Lace up those trainers, and get ready to travel some serious distance!

Every 4 hours


Endurance is going to be key - make sure to keep hydrated.

Over 48 hours


Terry Bell from Bell and Company said the sleep deprivation was the most challenging part.

To cover 48 miles


What an achievement! That'd really be something to be proud of.

Team up or go solo?

This challenge can be done pretty well anywhere: in your local park, around your neighbourhood or even in your back garden. And we've added in some exciting new features to get that competitive spirit pumping.

Whether you're taking on the challenge solo or as part of a team, you'll be able to see where you stack up against your colleagues with leaderboards, badges, milestones and more!

Anyone can take part, so what are you waiting for?

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